Dr. Larry Chiagouris
— BrandMarketing Services Ltd.

                                                  High Level Summary of CV:

Dr. Chiagouris is a Tenured Full Professor of Marketing at the Lubin School of Business, Pace University, New York where he teaches undergraduate and graduate students on topics related to marketing and advertising best practices and intellectual property matters related to brand management.  He regularly lectures on Consumer Behavior and holds a doctorate in Marketing, with a specialization in Consumer Behavior.  He is also the principal of BrandMarketing Services, Ltd., a marketing consulting firm founded in 1994.

Website: https://www.jurispro.com/expert/larry-chiagouris-397 

He is one of the few experts who combines multiple credentials, having held senior managerial and executive positions at Fortune 500 companies on the one hand and, in addition, having strong academic/scholarly credentials (few experts possess both sets of credentials).  As an expert, he has been deposed on more than 100 occasions and has provided testimony in federal court or arbitration on more than 20 occasions. About 80% of his cases have involved intellectual property matters/false advertising/Lanham Act matters or consumer protection issues.

His survey research credentials:

In terms of his survey research credentials, his credentials are extensive. He has been engaged in survey research on several occasions related to litigation. He previously served as the Chairman of the Advertising Research Foundation and co-authored the chapter in a book on financial damages regarding how to use survey research in litigation.

None of his marketing and advertising opinions have been the basis of a successful Daubert challenge based on his qualifications. 

Detailed Summary Statement:

Experience in connection with several federal, state and county courts, multiple arbitration venues, the Trademark Trial and Appeal Board (TTAB) and the Consumer Financial Protection Bureau (CFPB) in the United States. Experience includes Canadian litigation in Ontario Superior Court of Justice. Have provided testimony in the form of trials, hearings and depositions on more than 100 occasions. Testimony and/or reports have been provided to support litigation related to matters pertaining to class actions, social media applications, corrective advertising, consumer fraud, false adverting, materiality and intellectual property matters, defamation, misappropriation of likeness, trade secrets and business disputes, reference pricing, including cases related to legal issues associated with Lanham Act, Truth in Lending, Equal Credit Opportunity Act and Fair Housing Act, the Food and Drug Act, the Telephone Consumer Protection Act. Delaware Deceptive Trade Practices, California's Unfair Competition Law and the New Jersey Franchise Practices Act.

A rare combination of an expert who has both substantial experience as an accomplished and highly published academician and as a senior executive. Particular expertise related to marketing and advertising, Internet/eCommerce and direct marketing, contract disputes involving marketing issues, and market/survey research issues. Unique combination of senior expert witness and consultant bringing both senior industry client side and agency executive experiences for Fortune 500 companies and Silicon Valley startups as well academic work at leading graduate schools of business. Called a “branding guru” and "consumer behavior expert" by the media and one of the best and brightest researchers.  Combines senior and significant business experience in several industry sectors with the clarity required in explaining difficult concepts and theories to people not familiar with marketing, consumer behavior and media techniques and issues.

Litigation experience summary (details of cases on pages 8 through 40 below):

1. Experience evenly divided between plaintiff and defendant engagements over 80 cases
2. Class action cases for both plaintiffs and defendants
3. Several cases include elements of intellectual property issues
4. Several cases involve branding or brand management issues
5. Majority of cases involve elements of consumer behavior or survey research
6. Majority of cases involve elements of advertising related strategies and tactics
7. Majority of cases involve elements of Internet related tactics
8. Majority of cases involve written opinions and depositions
9. Written and oral testimony in several Federal District Court jurisdictions and arbitration venues
10. Engaged by both large multinational law firms and small boutique firms

Education

1. CERTIFICATIONS/COURSE COMPLETIONS BEYOND Ph.D:

Google Analytics, Social Media, Social Media Marketing, Statistics

2. D., – Marketing and Buyer Behavior, The City University of New York
3. Phil. – Business, The City University of New York
4. P.C., – Marketing, New York University Stern School of Business
5. B.A., — Industrial Psychology, Baruch Graduate School of Business, City University of New York
6. S., — Economics, Magna Cum Laude, New York University Stern School of Business