Lynne Weber, PhD — Kroll, LLC
Areas of Expertise: Survey & Public Opinion Research
40+ years of experience consulting about marketing strategy, customer behavior, projections of sales, market share, demand, supply and profitability, commercial due diligence, and strategy valuation. Expertise in market analysis, market research, predictive modeling, data analytics, statistics, regression, econometrics, forecasting, pricing and risk assessment. Has provided expert testimony, reports and consulting regarding market research surveys (including conjoint measurement surveys), market analysis, sales projections, statistics, data analysis, and econometric analyses in patent, false advertising, contract, copyright, class action, trademark, trade secret, antitrust, product liability, tax and unclaimed property disputes. Has led 200+ market research studies (business to business, business to consumer, and business to government), to quantify market size, market share, customer demand or value for products and features, price sensitivity, brand value, inertia, usage, response to messaging, and/or perceptions.
Dr. Weber has a Ph.D. in Operations Research from Stanford University, a Masters in Statistics from Stanford University, and a B.A. in Mathematics from Cornell University.