Martin Goffman — Martin Goffman Associates

Dr. Goffman's consulting firm is a full-service business and technical research organization providing information that brings results. Their registered service mark is to "turn information into intelligence."® He and his staff are highly trained marketing and scientific personnel and include Ph.D.s who are experts in their respective fields. Although they perform many of the more generalized search functions, they specialize in high technology issues. Dr. Goffman and his associates have access to all the specialized databases necessary for doing a comprehensive search. Many of Dr. Goffman's associates are scientists with Ph.D.s in such disciplines as chemistry, electrical engineering, and biomedical engineering. In addition to these scientists, he employs marketing experts for survey work and interviewing.

Dr. Goffman is an expert patent searcher. Some of his unusual techniques have enabled patent attorneys to have the validity of existing patents overturned while in other cases he was able to save clients significant amounts of money in royalties by not only pointing out the possible infringement of existing patents but also by assisting in the redesign of a process to avoid the infringement altogether.

COMPETITIVE INTELLIGENCE. 

Martin Goffman Associates' approach to research and competitive intelligence is to provide a detailed understanding of a particular market, technology, or company. They seek to provide not simply research, but analysis and information that is useful to their clients. With expertise in market development, marketing research, marketing strategy studies, market testing, surveys, and all scientific disciplines, the group understands technology and its implications. Their research is done in stages. They develop a market/company/technology "snapshot" by researching reports that discuss market size, trends, key players, etc.