Silverman Consulting LLC

Bruce Silverman is one of America's most respected advertising and branding experts.

He has been retained more than 150 times as an expert witness for cases involving claims of false or misleading advertising, trademark infringement, consumer confusion, branding, publicity rights, advertising industry custom and practice and media. He has submitted more than 80 expert reports, been deposed more than 50 times and has testified in federal courts in California, Arizona, Oregon, Florida, Michigan and Delaware, in state courts in California and Missouri, at half-a-dozen arbitration hearings, and before the Copyright Royalty Judges of the Library of Congress.

In addition to his work as an expert witness, Bruce provides advice and counsel to companies both in the U.S. and abroad engaged in marketing consumer goods and services. Prior to founding Silverman Consulting LLC in 2005, he served as EVP/Executive Creative Director at three of America's largest advertising agencies (Ogilvy, Bozell and BBDO), as President of two of the nation's best independently-owned agencies (Asher/Gould and Wong Doody), and as President/CEO of the principal U.S. unit of the world's largest media planning and buying shop (Initiative Worldwide). A long-time member of the Board of Directors of the American Association of Advertising Agencies, he also served as Vice Chairman of the Western Region of the AAAA and Vice President of the Los Angeles Advertising Agency Association. 

Bruce was the creative mind behind “Don't Leave Home Without It” for American Express, “Bullish on America” (Merrill Lynch), “Something Special in the Air” (American Airlines), “Not made in ‘Nooo Yawk Ciddy” (Pace Picante), “The Shell Answer Man” and a dozen other award winning campaigns for such clients as IBM, Hershey's, Baskin-Robbins, Coldwell Banker, Suzuki, Pabst, Sanyo, Mattel, Mercedes-Benz, Greyhound and Post. He is particularly proud of the very successful tobacco-use prevention campaign he created and directed for the California Department of Health Services which became the prototype for virtually every anti-tobacco campaign in the world. At Initiative Media, he supervised more than $10 billion in annual media planning and buying for Disney, Electronic Arts, Carl's Jr., Taco Bell, Albertson's, Acura, Bally's Health Fitness, Six Flags, America Online, the United States Navy and Yahoo!

Bruce has appeared frequently on television and radio and has been interviewed by The New York Times, The Wall Street Journal, The New Yorker and many other newspapers and magazines on subjects relating to advertising and media. He has taught advertising at Pepperdine University and UCLA Extension, and has guest lectured at the UCLA Anderson School of Management, UCLA School of Public Health, USC, California State University Northridge, California State University San Diego, California State University San Francisco, Rice University, the University of Houston, the University of Texas, the Thunderbird School of Management, NYU, Stanford and the University of Hawaii.

Bruce has also served as a board director and/or advisory board member for a number of media-related companies including Triton Media, 24/6, Inc., NFH, Inc., Adam, Inc., Telecentris, Inc., Big Moving Pictures, Inc., NTB Media, Inc., Bulzi Media, Inc. and Madison Avenue Media, Inc.

A graduate of Adelphi University in New York (where he has been honored as a “Distinguished Alumnus”), Bruce was a founding board member of the Los Angeles Children's Museum and later served as Chairman of the Resource Development Committee of the Starbright Foundation. In addition, he served for six years as a member of the Dean's Advisory Board of UCLA Extension, for three years as a member of the County of Los Angeles Public Library Strategic Plan Advisory Council and was an active member of The Television Academy (the Emmy's organization) for more than a quarter-century.