Steven Gaskin, Principal - Applied Marketing Science
Areas of Expertise: Survey & Public Opinion Research
Steve Gaskin is an expert on conjoint analysis. He has conducted and analyzed quantitative primary and secondary research for over 25 years. His litigation research experience includes cases involving the valuation of product features using conjoint analysis and other survey methodologies in trademark, class action and copyright cases. Steve co-authored a paper describing a new conjoint analysis technique that was published in the Journal of Marketing Research, and he has spoken on other innovative new conjoint techniques at conferences hosted by the AMA ARTForum and Sawtooth Software. He has published an article on defensive marketing strategy in Marketing Science with Applied Marketing Science co-founder and senior consultant, Dr. John Hauser, of MIT.
Applied Marketing Science (AMS) is a market research and consulting firm with an established practice focused on consumer surveys for litigation. Consumer surveys can be critical pieces of evidence in high-stakes litigation—but only when conducted with scientific rigor, carefully analyzed and supported by clear, authoritative expert testimony.
When brand equity, intellectual property or reputation is at stake, our clients need evidence that will hold up under intense questioning, delivered by an expert who can withstand even the most rigorous Daubert challenge. Consumer surveys can provide powerful and reliable evidence that is far more effective in litigation than expert opinion alone. Our two decades of experience, rigorous methodological practices, extensive network of experts and impeccable credentials help us achieve outstanding results for our clients. Almost 200 law firms and a number of the nation's top economic consulting firms have relied on Applied Marketing Science for some of their toughest, most complex cases.
Litigation Services
- Evaluation of potential benefits of collecting market research data
- Survey design, implementation, and analysis
- Expert report preparation
- Critique of opposing expert reports
- Expert testimony
- Guidance on the deposition and trial questioning of opposing expert witnesses